Prey for the Gods, an indie game that found life on Kickstarter and is estimated to release later this year, is now Praey for the Gods. In a newsletter posted a few days ago, the dev No Matter was able to talk about it, stating it hadn’t signed any kind of NDA, and named Bethesda and ZeniMax as having brought trademark law up against the name of the game. It was, apparently, too close to ‘Prey’.
‘We could’ve fought this and we did think about it for quite a while. Something like a trademark opposition can be long and depending on how far someone wants to fight it can be very expensive. We didn’t want to spend our precious Kickstarter funds, nor did we want to have to ask for additional funds to fight this in court. Using backer money towards something that doesn’t go towards the development or backer rewards felt horrible to us. Even if we did win we’d have to spend a solid chunk of our funds and in our opinion it wasn’t worth it.’
Apparently the team had previously considered calling the game Præy for the Gods, but decided consumers might have difficulty finding the game in search engines, for example. It’s now pivoted around a bit and landed on Praey for the Gods.
Source: Video Gamer